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As I have reported before, I have a great appreciation for the many social uses of mascot costumes. That appreciation was only strengthened when even more uses were revealed. And this video (link courtesy of the Noodle), proves that mascot costumes may be the basis for a whole new sub culture – a brave new world of synthetic fur and abnormally large heads. This, my friends, is what cinema is all about: a rapping shark and a break dancing bear.